Juul focuses on stories that span current journalistic themes around the globe. With a mix of playful and moody ‘magic realism‘ aesthetics, her documentaries delve into the psychology behind emerging problems in society. Subjects range from political injustice and pyramid schemes to addiction and mental health (and occasionally, a fun youth story).

Juul uses the documentary form to transform into someone else and see the world through their eyes, in an attempt to show human universality in polarized times.