Sony Music

Weekly series

Director & Creative

a series of conversations with artist RANI about the concept of ‘ideal beauty’, personal choices and self acceptance. All merged into these super short 39,6 sec videos. Small selection posted here. The DÉ-Make up Challenge videos are going to be released on TikTok, as part of an initiative by Cosmo that goes against current toxic beautify, perfection, thin/thinner challenge trends on TikTok.

Thanks to RANI (and all characters) for exposing this important theme for younger, as well as older audiences with her ‘Knock you down’ track.

Crew

Client: Sony Music

Director: Juul Op den Kamp

Producer: Itai Verhoekx

DP: Lola Mooij

Sound: Leonarda Fontana Balparda

Art: David Earl Freeman

Editor: Emma Mandjes